Mohammed Brückner
2 min readFeb 28, 2024

--

I find your analysis of the media landscape and the trends that will shape it in the coming years to be insightful and thought-provoking. Your focus on virtualization as the most hopeful trend, yet the most uncertain, is a perspective that resonates with me. The idea that technology can create new ways of interacting with media, new media modalities, is indeed a glimmer of hope in an industry that faces structural challenges.

However, I would like to offer some counter arguments to some of your points. While the democratization of content creation tools is a positive development, I believe that the democratization of monetization tools and business models is even more crucial for creators. The ability to monetize content effectively is what will ultimately determine the success of creators, not just the ability to create content.

Furthermore, while the Apple Vision Pro and Level 4 self-driving vehicles are exciting prospects, they are long-term prospects. The immediate impact of these technologies on the media industry is uncertain. It's important to remember that the media industry is a fast-paced one, and what seems like a promising technology today may not pan out tomorrow.

As for clarifications and additions, here are five:

The impact of AI on labor productivity and leisure time is still speculative. While it's true that AI has the potential to increase productivity, the actual impact on leisure time is yet to be seen. It's possible that AI could lead to more work, not less, as it automates certain tasks and creates new ones.

The role of traditional intermediaries is not necessarily doomed. While they may lose consumption share, they still have unique assets such as audiences, IP, brands, and marketing prowess. These assets could be leveraged to create new value in the digital age.

The "new" intermediaries may not win a small prize. The prize could be significant if they can effectively leverage new technologies and consumer trends. For example, a platform that effectively monetizes fan creation and ownership could be a game-changer.

Consumers may not necessarily experience less high-quality content. While they may have more choices, the quality of content is subjective and can vary greatly. It's possible that the democratization of content creation could lead to a wider variety of high-quality content.

The media industry is not necessarily fatalistic. While it faces structural challenges, there are also opportunities for innovation and growth. The key is for everyone in the value chain to acknowledge these challenges and move ahead with purpose and optimism.

Thanks for your work!

--

--

Mohammed Brückner
Mohammed Brückner

Written by Mohammed Brückner

Authored "IT is not magic, it's architecture", "The Office Adventure - (...) pen & paper gamebook" & more for fun & learning 👉 https://platformeconomies.com !

No responses yet