In the boardroom, they sit and ponder,

Should we split marketing asunder?

But alas, this thought is quite absurd,

For it's a strategy that's just plain blurred.

Marketing without strategy? That won't suffice,

It's like serving soup without any spice.

Your campaigns may look oh so pretty,

But if there’s no plan, you'll leave customers feeling gritty.

So let us embrace this newfound notion

Of integrating both with great devotion.

Let marketers be part of the strategic team,

And watch your profits rise to an all-time high stream.

Yet still I ask: why did it take so long?

To see that these two must get along.

The answer lies in corporate culture strife:

Silos are rampant; collaboration takes too much life.

We need more than words on fancy slides;

These disciplines should blend like smoothie vibes.

A change in mindset is what we require:

Stop thinking "me," start saying "we" for hire!

Now don’t get me wrong - I'm not here to preach -

I know some companies already practice what I teach!

But those who haven't yet caught up with time

Are bound to fall victim to their own paradigm crime.