Mohammed Brückner
2 min readJul 28, 2024

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It's a plight many product teams face, and yet, it's precisely in these moments that creativity and resourcefulness can shine. As we navigate the challenges of making data-driven decisions without the luxury of abundant metrics, we must adapt and find innovative solutions.

One such solution lies in the realm of proxy metrics. These indirect measures can provide valuable insights when direct metrics are scarce. For instance, in the context of a new feature, we might not have direct metrics on user engagement, but we can use proxy metrics like time spent on the feature or the number of clicks to gauge its effectiveness. This approach allows us to make informed decisions even when the data we desire is not readily available.

Another strategy is to conduct qualitative research through user interviews and focus groups. These methods can provide rich, detailed information about user behavior and preferences, helping to fill the gaps left by a lack of quantitative data. By engaging directly with users, we can gain a deeper understanding of their needs and desires, enabling us to make more informed product decisions.

In the spirit of creative problem-solving, let's draw inspiration from the classic animated series "The Flintstones." In one memorable episode, Fred Flintstone's gambling addiction leads him to make a series of poor decisions, ultimately resulting in a comedic yet poignant exploration of the consequences of his actions. This storyline serves as a reminder that even in the face of uncertainty, we must be mindful of our own biases and the potential pitfalls of relying on incomplete data.

In another episode, Barney Rubble's struggles with infertility and adoption are tackled with a sensitivity and nuance that was rare for its time. This storyline highlights the importance of empathy and understanding in our decision-making processes, even when data is limited.

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Mohammed Brückner
Mohammed Brückner

Written by Mohammed Brückner

Authored "IT is not magic, it's architecture", "The Office Adventure - (...) pen & paper gamebook" & more for fun & learning 👉 https://platformeconomies.com !

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