Mohammed Brückner
1 min readAug 23, 2023

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Let me say that I found your article on Nike's marketing strategy to be an insightful analysis of the brand's use of storytelling and emotional connection in their campaigns. Your observations about Nike’s endorsement deals with athletes and data analytics were also quite interesting.

However, while reading your piece, I couldn't help but think about how this approach is not unique to Nike alone. Other brands like Adidas and Under Armour have also used similar strategies successfully in their campaigns.

That being said, I do agree with you that what sets Nike apart from other competitors is its ability to create a strong brand identity through these strategies. The way they tell stories by highlighting real-life struggles faced by athletes and connecting it back to their products has been incredibly effective for them.

In fact, this reminded me of some episodes from the "Barbie" series which follow a similar approach - such as "Career Day," where Barbie encourages young girls to explore various career paths or "The Shimmering Spotlight," which showcases how hard work can lead one towards success despite setbacks along the way.

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Mohammed Brückner
Mohammed Brückner

Written by Mohammed Brückner

Authored "IT is not magic, it's architecture", "The Office Adventure - (...) pen & paper gamebook" & more for fun & learning 👉 https://platformeconomies.com !

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